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BBC Two 'Window on the World' idents : ウィキペディア英語版 | BBC Two 'Window on the World' idents
The Window On The World idents were a set of idents used by BBC Two from 18 February 2007 until late 2014. They were created by Abbott Mead Vickers BBDO and produced by Red Bee Media. The idents featured a number 2 cut out of, or made out of parts of the everyday environment. ==Conception== By 2007 BBC Two needed a thorough rebrand as the previous idents were starting to lose their purpose. A new set of idents was therefore commissioned by advertising agency Abbott Mead Vickers BBDO, and was produced by Red Bee Media, who made the current idents for BBC One. The new design needed to work, both on television, but also online, as a website and as live streaming feed. The two companies collaborated in all aspects of the process and both contributed people to the process. Paul Brazier, Creative director at AMV and Andy Bryant, Director of Creative at Red Bee Media both were involved in the project, as were Rob Oliver (Art Director, AMV), Chris Bardsley (Writer, AMV), John Golley (Producer, RBM), Joanna Bailey, Michael Geoghegan, Marky, Ian Cross and Stuart Hilton (directors FAQ at Picasso Pictures). On screen presentation was by Paul Mitchell (Chief Designer, RBM) and produced by Lisa Rathband (RBM) with music by Vince Pope from Beetroot and animation was by Picasso Pictures.〔(TVARK )〕〔(TV Live )〕〔(TV Live )〕 The 2007 design had to compare well with its predecessors, and still had to represent BBC Two's programming character and to be an effective promotion of the channel. The new idents featured a numeral '2' that was slightly different from that used by the channel since 2001, despite assurances by James Pestell that the distinctive '2' would stay. The difference is seen as negligible by some, and absolute sacrilege by others.〔
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